Monthly Archives: October 2011

, , Comments Off on Diffusion of innovations

Diffusion of innovations

Diffusion of innovations

Diffusion of innovations is a key topic for practitioners, including marketing professionals and sales specialists. Therefore, it might seem surprising that till 2012, no practical textbook or guidebook concerning this topic was published in Polish language. Krzysztof Klincewicz filled the gap, publishing a book and several practitioner-oriented articles. He popularized the Polish acronym PZNTO, corresponding … Continued