Michał Mijal presented the outcomes of his research on gamification in e-business. The research resulted in the paper published in the subsequent monograph. The presentation was held during the annual conference “Informatics & Future“. This article founded the premise for the upcoming monograph on the gamification in general, which is planned to be published later next year. The article presents basic concepts from the areas of gamification and e-business and proposes a conceptual framework for further research on these topics. As there is no generally accepted by the researchers analytical canon on the use of games in the organizations, the most important trends and development directions were emphasized – both theoretical as well as practice of business operations. The most promising possibilities of merging these two perspectives were pointed out.